Hitachi G-Connect Drive
We helped Hitachi plan and design a wireless storage device which provides access to content from your iPad, iPhone, and Android devices.
Hitachi approached us to help them figure out how to create an immersive cross-platform experience for file browsing. Excited by this fascinating challenge, we were able to honor each ecosystem’s unique patterns while also ensuring that the apps felt like they were apart of the same family.
How do you make three separate apps from three separate ecosystems feel like they’re related? We found that using new iconography and design patterns allowed us to build an experience unique to Hitachi. Our icons featured sharp angles which was in contrast to native iOS and Android design elements. This allowed us to create nearly identical experiences whether you were viewing it on your iPad or Nexus phone.
- User research
- Product strategy
- UI Design